advertising value equivalency definition

Modern-day PR measurement: AVE's step aside for total value.

return+on+ibnvestment/feed/topics/dictionary-measurement.

"Earned media value" is another name for Advertising Value Equivalence (also ... to about 9n the last three years, we need to change how we define media.
Chris Atkins | Chris Atkins' Random PR Thoughts | Page 2.
Barcelona Principles: Raising The Floor | Cision Global Analysts.
Public Relations Measurement 2010: Five Things to Forget & Five.

advertising value equivalency definition

N.Y. PR Principles Trump Barcelona's - August 4, 2010.

Aug 4, 2010. 5: “Advertising Value Equivalency is not the value of PR.”Participants could only define “PR” in the negative. This begs the question, “What is.
Advertising Cost Equivalent (ACE) : The equivalent cost of advertising when compared to public relations. Click the links below to read other related definitions:.
Gilfeather: CPM seems to be a reasonable efficiency measure and sufficiently different from Advertising Value Equivalency (AVE) as to not cause consternation.
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WOMMA Webinar: The FTC to Update its Guidance for Online Advertising: What Does … Like Liked; Public Relations Measurement Goes Mainstream — PRSA.
Specialization(s): Research - Evaluation / Value and Return on Investment. to interpret publicity results based on critical success factors defined with their client .. with dozens of practitioners on avoiding the advertising equivalency trap:.